Google Maps Content Trust & Safety Report

Reviews

On Google Maps, people can post reviews for places they've personally experienced. We automatically assess all reviews against our content policies before publishing, which includes robust protections against fake reviews. To avoid conflicts of interest, business owners and employees are not permitted to submit reviews for their own business or competitors.

While most of the 250 million places on Google Maps are eligible for reviews, we may limit posting on places that are generally not accessible to the public or tend to attract unhelpful, harmful, or off-topic content.

2024

Total number of Local Reviews published on Google Maps and Search during the selected year. Ranking reflects the categories of places with the highest number of published reviews.

Photos and videos

People can post photos and videos of places on Google Maps, helping others get a genuine sense of the place before they go. We automatically assess all user-submitted photos and videos against our content policies before publishing. This includes removing harmful or offensive media like depictions of graphic violence or explicit content, as well as media that diminishes the platform's usefulness, such as blurry or overly filtered images.

2024

Total number of photos and videos published by users on Google Maps and Search during the selected year.

Place edits

From noticing a new business in the neighborhood to suggesting holiday opening hours, people who are familiar with a place can suggest an edit in Maps if they notice that information is missing or incorrect. This helps us decide whether to add a new place to the map or update a place's information. We automatically assess all user-submitted edits against our policies before publishing them. Businesses can help keep their information accurate by verifying their business and managing their information directly. We prioritize edits from business owners and managers when provided.

2024

Total number of place edits published by users on Google Maps and Search during the selected year. One edit may contain multiple attributes (for example, if a person is adding a missing place, they could suggest its name, location and category in a single edit). Ranking reflects the attributes most frequently published.