YouTube strives to remove content that violates our Community Guidelines before users are exposed to this content. To measure our progress on removing violative videos, we have developed a metric called Violative View Rate (VVR). This metric estimates the percentage of views on violative videos.
This metric is an estimate of the proportion of video views that violate our Community Guidelines in a given quarter (excluding spam). In order to calculate Violative View Rate, we take a sample of the views on YouTube and send the sampled videos for review. Once we receive the decisions from reviewers about which videos in the sample are violative, we aggregate these decisions in order to arrive at our estimate.
YouTube consistently makes improvements to our methodology to more accurately calculate VVR. This exhibit reflects the most current methodology used to calculate VVR as of the time period reported. If our Community Guidelines expand to include a new type of violative content in the future, VVR will increase to reflect this expanded scope, as our systems learn to detect this new type of content. Learn More.
Viewers and Creators around the world use YouTube to express their ideas and opinions. YouTube’s approach to responsibility involves four Rs: Remove violative content, Raise authoritative voices, Reduce recommendations of borderline content, and Reward trusted creators.
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